Liqwidly - Shopify, unlocked

Shopify development + growth

E-commerce
built to perform.

I build and optimise Shopify stores for ambitious brands - from tailored e-commerce experiences to Shopify Plus builds and conversion-focused growth.

View my work

Featured projects

Selective partnerships. Deeper involvement. Better outcomes.

Why this works

Keeping a deliberately lean client list allows me to get to know your business, understand what matters, and stay closely involved from the first idea through to ongoing growth. I value building long-term relationships with the brands I work with, while being equally happy to jump in when you need a quick fix, improvement, or new feature.

KURATD, designed for real bosies, built from experience

01 / KURATD STUDIOS

In progress…

Building a stronger foundation for a growing brand.

Project details

Kuratd Studio is a new Liqwidly client, with the aim of creating a stronger digital foundation as the brand continues to grow. We’re taking a considered, ongoing approach to improving the customer journey — identifying friction, understanding what customers need, and making the experience easier at every stage.

The first focus was the product page, where we introduced a more intuitive size guide that translates UK, US and EU sizing while retaining familiar Small, Medium and Large options. Fitting guidance was also brought into a dedicated popup, helping customers feel more confident choosing their size.

From here, we're continuing to refine the wider site, from product and collection pages to campaign landing pages, while using analytics to understand customer behaviour. Performance, SEO, AI visibility and mobile experience will all remain part of the journey as Kuratd grows.


Design by: Client

Platforms: Shopify · Figma

Foldabox UK premium gift box Shopify storefront
Beast Health Shopify storefront

02 / Beast Health

Visit site ↗

Scaling a premium DTC blender brand on Shopify Plus.

Project details

I lead Shopify Plus development for a premium DTC brand across the US and Canada, while supporting the setup and development of international reseller storefronts, including the UK. Projects span the full e-commerce experience, from high-fidelity Figma designs and campaign landing pages to refreshed storefront experiences and custom theme features.

A key focus is continuous conversion and AOV optimisation through A/B testing, customer and industry trends, and data-driven business insights — turning opportunities into practical storefront improvements that drive growth.


Role: Technical Lead

Design by: In-house

Platforms: Shopify Plus · Figma · Rebuy · Klaviyo · MS Clarity · Intelligems

Beast Health Shopify storefront
LoneRider motorcycle Shopify storefront

03 / LoneRider

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One storefront. 20+ global markets.

Project details

I co-led the development, technical scoping and launch of the LoneRider Shopify storefront, working across development, UX and design to shape the experience from the initial architecture. I translated an external agency's designs into Shopify, building internationalisation into the storefront from the outset to support 20+ language and currency locales.

I also built key launch and retention functionality, including Klaviyo transactional flows and stock notifications, helping support the brand's first discounted product launch during Black Friday.


Role: Technical Lead

Design by: External Agency

Platforms: Shopify Plus · Figma · Upsell · Klaviyo

LoneRider motorcycle Shopify storefront
How I work

A simple,
process
from conversation to delivery.

  1. 01

    Meet & Understand

    We start with a conversation to understand your business, goals and what success looks like.

  2. 02

    Discover, Scope & Plan

    I review requirements, define the solution, prepare a quote and map out the implementation plan.

  3. 03

    Build

    Development and integrations are built to scope, with performance, semantic structure and responsive design built in.

  4. 04

    UAT

    Together we test, refine and polish every detail before launch.

  5. 05

    Deliver

    Launch, handover and project support within scope. Ongoing support available when you need it.

What I do

Practical Shopify work, without the agency overhead.

Shopify Plus development

New store setup, custom theme development and tailored storefront experiences built around your brand.

Shopify migrations

Shopify migrations, backups and data transfers, bringing your existing store, content and customer experience across to Shopify.

WP / Drupal / Mage / Static → Shopify Logo

Conversion & AOV optimisation

Optimising the buying journey from search to post-purchase, using merchandising, UX and testing to improve conversion and AOV.

Apps & integrations

Extend Shopify's functionality with apps for specific needs, integrate third-party systems and replace unnecessary subscriptions with tailored solutions.

Support

Post-launch support, ongoing development and flexible retainers for the fixes, improvements and new features your store needs.

Ongoing support

Shopify support,
when you need it.

Flexible retainer options to keep your store running smoothly, make ongoing improvements and help you move forward.

  • Essential

    Maintenance

    For occasional updates and light improvements.

    $800 /mo

    • 20 hrs per month
    • Light design tweaks to existing pages
    • Bug fixes, CMS and content updates
    • 100% async workflow
    • Avg. 3–5 days turnaround
    Terms and conditions apply.

  • Growth

    Store improvements

    For ongoing development and conversion-focused enhancements.

    $1,600 /mo

    • 40 hrs per month
    • Design, development and UX improvements
    • Feature builds and integrations
    • Priority support
    • Avg. 2–3 days turnaround
    Terms and conditions apply.

  • Priority

    Dedicated support

    For faster turnaround and a consistent development partner.

    $3,200 /mo

    • 80 hrs per month
    • Dedicated queue and faster turnaround
    • Larger feature builds and ongoing optimisation
    • Priority communication
    • Avg. 1–2 days turnaround
    Terms and conditions apply.

  • Flexible use of hours

    Use your hours for development, UX, content, integrations and more.

  • No lock-in

    Month-to-month, with full visibility on our task dashboard.

  • Direct communication

    You work directly with me. No layers, no hand-offs.

  • Agency support

    Extra Shopify capacity without adding headcount. Bring me in when you need support. Let's talk ↗

About Liqwidly

Shopify solutions,
built by me.

I'm Pierre — a Shopify Plus consultant with 16+ years of e-commerce development and optimisation experience. I work directly with founders, marketing and development teams to solve problems and build better shopping experiences.

No layers. No hand-offs. Just clear communication, practical thinking and a focus on results.

LinkedIn ↗
“

Better stores are rarely about adding more. They are about knowing what to fix, what to simplify and what to build next.

16+Years in e-commerce
7Featured builds
★★★★★
Client rating

Have a Shopify problem?

Let's talk about your project.

Tell me what you are trying to launch, improve or fix. I'll come back with a practical way forward.

Project enquiry

Let's talk about your Shopify store.

Enough detail to start a useful conversation. No long brief required.

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Contact

Have a quick question?

Send a note and I’ll get back to you.

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